### PO 2024 ###
### Studiengang und Semester
4BBC,5BIBS
### Modulbezeichnung
International Business Communication (engl.)
### Englische Modulbezeichnung

### Art
Wahlpflichtmodul 
BBC: Wahlpflichtmodul
BIBS: Pflichtmodul
### ECTS-Punkte
5
### Studentische Arbeitsbelastung
60, 90
### Voraussetzungen (laut Prüfungsordnung)
none
### Empfohlene Voraussetzungen
none
### Pruefungsform und -dauer
Presentation (20 minutes), (written text tests – 10 minutes each), essay (10 – 15 pages)

### Lehrmethoden und Lernmethoden
Seminars, integrated workshops, case studies, presentations
### Modulverantwortlicher
Marina Alvares-Wegner
### Qualifikationsziele
The aim of this module is to develop international business communication skills. After having completed this module, students will have enhanced their international teamwork skills including working in virtual teams. They will have perfected their skills when communicating in face-to-face business meetings or when networking, when writing business letters and emails, when communicating via the telephone or in video conferences and during presentations. Significant areas of interest are communicating via the company website, advertising/public relations and discourse in social media. The students will be equipped with the skills to negotiate deals, to resolve disputes and to make decisions across cultural boundaries. 


### Lehrinhalte
* Understanding the basics of business communication in the international context
* Communicating in the complex world of business
* Working in international and virtual teams
* Business communication in the quotidian world
* Strategies for negotiating with different cultures
* Decision-making across borders
* Code switching


### Literatur

All material will be provided digitally via Moodle:
* Chaney, L. H./Martin, J. S. (2013) Intercultural Business Communication, Pearson.
* Piekkari, R./ Welch, /Welch, L. S. (2014) Language in International Business: The Multilingual Reality of Global Business Expansion, Edward Elgar Publishing.
* Lipschultz, J. H. (2017) Social Media Communication: Concepts, Practices, Data, Law and Ethics, 3rd Edition, Routledge.


### Titel der Lehrveranstaltung
International Business Communication (engl.)
### Dozent
Marina Alvares-Wegner
### SWS
4